When Brigadier S.D.P. Singh retired from the Indian Army, he found himself in unfamiliar terrain, navigating the intricacies of personal finance.
After decades of dedicated service where duty always came first, financial planning and investment decisions had never taken centre stage. Naturally, the transition initially felt like a challenge.
He started looking for A Trusted Name That Made the First Step Easy
It was during this period of transition that a friend introduced him to Col Sanjeev Govila (Retd) and Hum Fauji Initiatives (HFI) — and also shared that HFI is dedicated to exclusively serving the armed forces personnel and their families. Curious, Brig Singh reached out for a meeting.
“I met Col Govila and was immediately impressed. I decided to invest then and there, and I’ve never had any regrets.”
What struck him most wasn’t just the team’s professionalism, but the sincerity and empathy with which they engaged. The organisation’s defence background and client-first culture offered more than just investment support; it offered understanding, relevance, and respect.
Simple Goals, Structured Support
Unlike many investors focused on high returns or complex portfolios, Brig Singh had just one clear goal: to ensure his money grows steadily, outpaces inflation, and supports a comfortable post-retirement life.
Hum Fauji Initiatives didn’t overwhelm him with jargon or push products. Instead, they provided a structured, transparent, and thoughtful approach, guiding him through each step with clarity and care.
More Than Financial Advice — A Steady Hand for the Long Haul
Today, Brig SDP Singh continues his financial journey with confidence and peace of mind, knowing that his savings are being managed by people who understand not only the markets but also the mindset and life stage of officers like him.
For him, “Hum Fauji Initiatives is a trusted partner, one that brings together domain expertise, disciplined planning, and a deep commitment to serving the armed forces community.”
Through quiet consistency, transparent communication, and a client-first approach, HFI has helped transform financial uncertainty into lasting peace of mind.
